HSMAI COMMERCIAL STRATEGY CONFERENCE

HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2024, the Commercial Strategy Conference will be in Charlotte, North Carolina:

Main conference days | June 25-26

Pre-Conference workshops, trainings, and roundtables | June 24

Post-Conference workshops, trainings, and roundtables | June 27